OneFour Apparel

Client: OneFour Apparel

The Challenge:
Hailing from Mt Druitt in Sydney’s West, rap group ONEFOUR has built a global following, amassing over 200 million streams on Spotify and featuring in their own Netflix documentary. With the launch of their clothing label, ONEFOUR Apparel, they wanted to showcase the spirit and story behind their latest release: the ‘Mounty’ Collection.

The goal? Create three powerful, cinematic videos that connect the brand to its roots.

Our Solution:
We were brought in to film and edit a series of videos spotlighting the new collection, the culture behind it, and the unique identity of Mt Druitt.

The lead video features ONEFOUR member J-Emz as he describes what Mount Druitt means to him. Each piece of content was crafted to feel authentic and a true representation of the brand’s connection to their community.

Directed by Matt Wilson.

Deliverables: