McDonald’s

Client: McDonald’s Australia (in collaboration with Born Bred Talent)

The Challenge:

To celebrate the return of the iconic Big Mac Chant and promote the limited-time Big Mac Trio, McDonald’s needed an energetic and shareable piece of content that could drive buzz and engagement across social media.

Our Solution:

We hit Bondi Beach with social media personality Olan Tekkers to see if Aussies could nail the Big Mac Chant in under 4 seconds. The result was a fun, fast-paced 60-second video, perfectly aligned with the playful tone of the campaign.

The video featured on TikTok as part of Macca’s national Big Mac Chant push.

Deliverables:

• 1x 60-second video (9:16)

Check it out!