K-Mart

Client: K-Mart (in collaboration with Hello Agency)

The Challenge:
Kmart recently launched their new beauty range with an interactive pop-up at Westfield Bondi Junction. The goal was to generate buzz, engage shoppers and drive foot traffic to the activation over several days.

Our Solution:
We were brought in to capture the excitement surrounding the activation and turn it around fast. Our team filmed live at the event, focusing on the hands-on product testing, real customer reactions, and vibrant branding throughout the space.

That same day, we edited and delivered a social-first hype reel optimised for Instagram, designed to build momentum online while the event was still running. The result was a fun, engaging piece that extended the reach of the pop-up and promoted their new beauty range.

Deliverables: