HCF
Client: HCF (in collaboration with Akcelo)
The Challenge:
As part of their Money Where Our Mouths Are 2.0 campaign, HCF wanted to spotlight the real value they provide to members, from meaningful incentives to complimentary Health Programs. The goal was to draw awareness to these benefits by interviewing actual HCF members.
Our Solution:
In partnership with Akcelo, we hit George Street in the heart of Sydney to ask everyday Australians one simple question: “What does value mean to you?” The result was a lively series of Vox Pop interview videos that tied real members to the heart of HCF’s message. This was one of five social-first videos created to support the broader campaign rollout.
Deliverables:
5x social videos (in 4:5, 1:1 and 9:16 formats)
