Australian Defence Force Careers

Client: Australian Defence Force Careers (ADFC) in collaboration with VML.

The Challenge:

The ADFC hosted a large-scale open day in Casula and needed content that would capture the scope, energy, and hands-on nature of the event, all while highlighting the cutting-edge technology and equipment on display. The goal: attract future recruits and boost visibility through digital channels.

Our Solution:

Strike Social produced a series of three dynamic videos designed to showcase different aspects of the event, from the scale and atmosphere to the advanced gear and interactive experiences on offer. Each video was optimised for META advertising, helping ADFC reach and engage a broad audience of potential candidates.

Deliverables:

• 3x event videos (15–30 seconds) in 1:1, 4:5 and 9:16.

Press play to view one of the three videos.

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